Marketing & Communication Management PT

Emphasis of studies

• 31 % Transfer to practice & social competence
• 24 % Core competence of marketing
• 21 % Core competence of communication
• 12 % Business & social sciences
• 12 % Creativity & multimedia

Comprehensive knowledge in marketing and communication

Besides acquiring the basics in business administration, students learn about communication and media theory, develop expertise in marketing and communication management, as well as work on special management skills. In the core area of marketing, students are exposed to the classical and cutting-edge communication channels, and are then asked to put this knowledge into practice. Graphic arts, design and multimedia applications are significant elements that flow into the teaching and learning throughout the program. In the core area of communication, the curriculum offers, among other subjects, Media Theory, Rhetoric, Language & Style, PR Work, and International Media Markets.

Practical relevance and performance competencies

The practical orientation of the program is given mainly by integrative case studies and projects carried out in cooperation with partners from the sciences and the marketing, media and communication business. As an important part of their studies, students have numerous possibilities to formally develop their social skills, especially in the context of courses that focus on techniques in presentation, communication, negotiation, sales, teamwork and conflict management.

What’s more, numerous courses are held in English and there is a study trip to a foreign country (International Week), which taken together foster the students' intercultural competencies.

Recognition of prior learning

Students have the opportunity to have courses credited to them with previously acquired competencies before the start of the respective semester. The crediting is done by an application directly to the director of studies. 

• To the detailed information