Business Management FT
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Strategic Management & Business Ethics

level of course unit


Learning outcomes of course unit

The students
• Understand the main factors influencing changing market and environmental conditions in highly interconnected and interacting markets.
• Can make basic strategic business considerations that are value-based and committed to a stakeholder approach.
• Are able to analyze current market, environmental and environmental conditions in small and medium-sized enterprises.
• Are familiar with the fundamental principles of corporate and economic ethics and are able to contribute to discussions, particularly in the area of corporate governance.
• Understand the influence of industry 4.0 and digitization on the strategic orientation of companies.
• Know the process of introducing a corporate strategy using selected business management instruments.

prerequisites and co-requisites


course contents

Part A: Elements of strategic management • The strategy process • Mission and vision • Instruments of strategic planning (environmental analysis, environment analysis external & internal, SWOT analysis, scenario technique, dolphin method, experience curve, benchmarking) • Strategy models (portfolio technology, Porter value chain, Ansoff matrix, 7S concept, St. Gallen management model, digitalization in strategy development)
Part B: Corporate governance & business ethics • Corporate Governance Code in Austria & Germany • Strategic sustainability and CSR management • Value-oriented leadership (ethical leadership) • Business ethics in the context of digitization • Selected aspects of corporate ethics (human rights, labor standards, environment, prevention of corruption)

recommended or required reading

Bea, F. X., & Haas, J. (2017). Strategisches Management. Konstanz: UVK Verlag.
Erner, M. (2019). Management 4.0 – Unternehmensführung im digitalen Zeitalter. Berlin-Heidelberg: Springer Verlag.
Gassmann, O., & Sutter, P. (2016). Digitale Transformation im Unternehmen gestalten: Geschäftsmodelle, Erfolgsfaktoren, Handlungsanweisungen, Fallstudien. München: Carl Hanser Verlag.
Hinterhuber, H. H. (2015). Strategische Unternehmensführung: Das Gesamtmodell für nachhaltige Wertsteuerung. Berlin: Erich Schmidt Verlag.
Klasen, J. (2019). Business Transformation: Praxisorientierter Leitfaden zur erfolgreichen Neuausrichtung von Unternehmen und Geschäftsfeldern. Wiesbaden: Springer Verlag.
Spinello, R. A. (2019). Business ethics: Contemporary issues and cases. Thousand Oaks, CA: SAGE.
Tokarski, K. O., Schellinger, J., & Berchtold, P. (2019) (Hrsg.). Nachhaltige Unternehmensführung: Herausforderungen und Beispiele aus der Praxis. Wiesbaden: Springer Verlag.
Welge, M. K., Al-Laham, A., & Eulerich, M. (2017). Strategisches Management: Grundlagen – Prozess – Implementierung. Wiesbaden: Springer.

assessment methods and criteria

• Final exam and
• Quiz

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Kristina Kampfer

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
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