igital Transformation II: Markets & Companies (E) (

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• understand the development dynamics of digitization in markets and industries.
• know the impact of digitization on customers, competition, products and services
• understand the changes in companies (structure, management, culture, etc.) that are triggered by digitalization.
• are able to apply proven business-related concepts and theories to digitization

prerequisites and co-requisites

Successful completion of the course: Digital Transformation I: Basics

course contents

• Development and change of markets, industries and business models through digitization
• Influence of digital trends on customers, competitors and market performance
• Effects of digitization on classical business concepts of: Companies, organization, management, culture, etc.
• Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)