International Business(E)
level of course unit
non
Learning outcomes of course unit
Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing
prerequisites and co-requisites
Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business
course contents
· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing
recommended or required reading
Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)
assessment methods and criteria
Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)
language of instruction
English
number of ECTS credits allocated
3
eLearning quota in percent
0
course-hours-per-week (chw)
2
planned learning activities and teaching methods
· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations
semester/trimester when the course unit is delivered
2
name of lecturer(s)
Mark Romanelli, MBA
year of study
/
recommended optional program components
non
course unit code
IP_BUS110
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
Not applicable.
