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level of course unit
second cycle MasterLearning outcomes of course unit
Students gain elementary knowledge of legal fundamentals in the context of marketing measures on the web and its technologies.
prerequisites and co-requisites
Fundamentals of Business Administration
course contents
The content comprises the following legal fields within the context of the web: private and public law, competition law and criminal law. Specifically procedures for identity and authenticity safeguarding, electronic signatures, data protection and e-commerce (international purchasing law, jurisdiction and enforcement questions) are addressed. The legal foundations of competition law, patent law and advertising on the Internet are also discussed in an international comparison.
recommended or required reading
- Knyrim, R. (2015): Datenschutzrecht. Österreichisches Recht: Praxisbuch für richtiges Registrieren, Verarbeiten, Übermitteln, Zustimmen, Outsourcen, Werben uvm. 3. Auflage, Manz-Verlag
- Ergänzend dazu: Aktuelle Gesetzestexte, OGH-Entscheide und Fallbeispiele)
- Datenschutz-Grundverordnung: Das neue Datenschutzrecht in Österreich und der EU (Praxishandbuch) Gebundenes Buch (4. August 2016)
- Ergänzend dazu: Aktuelle Gesetzestexte, OGH-Entscheide und Fallbeispiele)
- Datenschutz-Grundverordnung: Das neue Datenschutzrecht in Österreich und der EU (Praxishandbuch) Gebundenes Buch (4. August 2016)
assessment methods and criteria
Examination
language of instruction
Germannumber of ECTS credits allocated
2eLearning quota in percent
0course-hours-per-week (chw)
1planned learning activities and teaching methods
lecture, group work, presentation and task discussion
