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Entrepreneurship & Start-Up Management

level of course unit

second cycle, Master

Learning outcomes of course unit

The students will become conversant with the basic concepts and characteristics of founding a company and also the management of the start-up operation.
They will become conversant with the phases of a company start-up, the components of start-up planning, and will be in a position to recognize and discuss the factors of successful start-ups on the basis of practical examples.
The students will be able to develop strategies for coping with typical start-up problems, i.e. location, type of company, marketing and financing.

prerequisites and co-requisites

not applicable

course contents

In addition to an introduction to the conceptual world of entrepreneurship various types of company start-ups will be discussed (e.g. start-up connected with takeover, MBI/MBO, start-up on the basis of a franchise, spin-off start-up) and also basic decisions, business model and goal definition as part of the start-up planning. With this as a starting point the various tasks and success factors in the individual phases of the start-up process (pre-start-up phase, start-up phase, R&D phase, market entry phase, growth phase) as well as the role of the business plan will be addressed.
1. Differentiation between business plan and business planning
2. Aspects of business planning
3. Elements of the business plan
4. Business strategy
5. Business idea / product idea
6. Market factors
7. Constitutive factors (people / personnel / type of the organization / location)
8. Liquidity / budget
9. Profitability
10. Capital requirements
11. Business plan design

recommended or required reading

- Bowhill, B. (2008): Business Planning and Control. John Wiley & Sons
- Kuratko, D. F. / Hodgetts, R. M. (2004): Entrepreneurship, Theory Process, and Practice. South-Western
- De, D. (2007): Entrepreneurship. Pearson-Studium
- Fueglisthaler, U. / Müller, C. / Volery, T. (2008): Entrepreneurship: Modelle ? Umsetzung ? Perspektiven mit Fallbeispielen aus Deutschland, Österreich und der Schweiz. Springer-Gabler
- Klandt, H. (2006): Gründungsmanagement: Der integrierte Unternehmensplan. Oldenbourg
- Schauer, R. (2009): Betriebswirtschaftslehre. Linde

assessment methods and criteria

final examination

language of instruction

English

number of ECTS credits allocated

2

course-hours-per-week (chw)

1

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Dipl.-Ing. Martin Egger

year of study

2

recommended optional program components

not applicable

course unit code

MTR.3

type of course unit

compulsory (integrated lecture)

mode of delivery

in-class course

work placement(s)

not applicable