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Organizational Theory & Strategic Management

level of course unit

second cycle, Master

Learning outcomes of course unit

This course, presented in English, deals at the beginning with classical theories of the organization. This will be followed by theories of symbolism and overview concepts (reframing, organizational metaphors, reframing organizations).
Various approaches will be addressed. In the latter cases the focus will be as follows:

- Behaviour theoretical approaches
- System theoretical approaches
- Situative approaches

Complementary to the topics of organization theory the following topics of strategic management will be addressed in depth: areas of strategy in the organization, marketing, competition, creativity and innovation ¿ as will also be the schools of strategic management according to Mintzberg (with the aspects design, positioning, entrepreneurship, planning, culture, learning, environment, cognitive, power and configuration). Finally the instruments of strategic management (five forces, BCG matrix, SWOT, stakeholder matrix . . .) will be presented in detail.

prerequisites and co-requisites

not applicable

course contents

The students will become conversant with the classical theories of the organization and the basic propositions of behavior theoretical and system theoretical and situative approaches.
Using this as a starting point the students will acquire the ability to use unaided the most important analysis and planning instruments in order to obtain an overview of the situation of the company and its goals.
Furthermore, on the basis of quantitative data, they will be able to define the company goals and then to coordinate and control activities to achieve these goals

recommended or required reading

- Bolman, D. (2008): Reframing Organizations - Artistry, Choice and Leadership. John Wiley & Sons
- Mintzberg, H. / Ahlstrand, B. / Lampel, J. (2008): Strategy Safari - The Complete Guide Through the Wilds of Strategic Management. Prentice Hall
- Porter, M. (2003): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press
- Steinmann, H. / Schreyögg, G. (2002): Management, Grundlagen der Unternehmensführung, Konzepte - Funktionen - Fallstudien. Gabler

assessment methods and criteria

final examination

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Mark Romanelli_HBL, MBA

year of study


recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

in-class course

work placement(s)

not applicable