Web Communication & Information Systems PT
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Crossmedia-Production & Digital Design I

level of course unit

second cycle, Master

Learning outcomes of course unit

The students will acquire detailed knowledge of convergence, cross media value added chains and also content development and content management.
They will master the basic techniques of web and screen design and will be able to apply the principles of usability profitably when producing unaided websites with multimedia content.

prerequisites and co-requisites

not applicable

course contents

In the specialization courses ¿Cross Media Production & Digital Design¿ the students will acquire the ability to develop, produce and implement cross media content that is aligned to the respective target groups. The theoretical basis of these practical skills is the knowledge of media design, the basic technical conditions, convergence and cross media added value.

recommended or required reading

- Fries, C. (2010): Grundlagen der Mediengestaltung. Hanser
- Jauch, P. (2010): Crossmedia. Diplomica
- Jendryschik, M. (2009): Einführung in XHTML, CSS und Webdesign. Addison-Wesley
- Krömker, H. (2005): Handbuch Medienproduktion: Produktion von Film, Fernsehen, Hörfunk, Print, Internet, Mobilfunk und Musik. VS
- Mahrdt, N. (2009): Crossmedia. Gabler
- Shelly, G./ Campbell, J. (2012): Web Design. Shelly Cashman

assessment methods and criteria

presentation, project work

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

group work, individual work, presentation, duscussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Dipl.-Ing. Andreas Hasenzagl

year of study


recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

in-class course

work placement(s)

not applicable