Master´s Thesis & Tutorials
level of course unit
second cycle, Master
Learning outcomes of course unit
When working for and on their theses the students acquire the competence to carry out to the appropriate academic standards complex academic research projects they have themselves designed.
prerequisites and co-requisites
The topic for the master's thesis is to be chosen from the range of topics of the respective degree program (Digital Marketing or Web Communication & IT Systems). The addressed research question will be presented in the form of an academic research paper, that is, a master¿s thesis.
The student will do this on his/her own responsibility and without external help (with specified sources and material resources). This method of working will ensure that the students are in a position to tackle a problem both according to the principles of academic work and in an application-oriented manner.
Within the framework of the master's tutorial the students will be supervised and accompanied as they prepare and write their master¿s thesis. The student alone is to choose a topic, structure the thesis and prepare a detailed schedule for the work.
This will take place above all by critical involvement with possible problems and hypotheses. The responsible supervisor will guide the students in their work. The academic methodology and formal design of the work and also the time management for the work will be discussed within the framework of individual coaching.
recommended or required reading
- Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Auflage, ESV
- Eco, U. (2003): Wie man eine wissenschaftliche Abschlussarbeit schreibt. 10. Auflage, C.F. Müller
assessment methods and criteria
Master¿s Thesis & Tutorials
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
director of studies
year of study
recommended optional program components
course unit code
type of course unit
compulsory (integrated lecture)
mode of delivery