Web Communication & Information Systems PT
Apply Icon

Principles of the Digital Economy

level of course unit

second cycle, Master

Learning outcomes of course unit

The students will acquire in-depth knowledge of the typical challenges within the framework of a "digital" company within the framework of e-business or e-commerce. In particular, the students will be familiar with the IT principles of developing e-business applications and shop systems and also the differences in the area of business models for e-commerce. In this context the students will know the relevant topic-specific challenges and also solution possibilities for the sub-topics of online marketing, social shopping, m-commerce, B2B auctions, payment systems etc.

prerequisites and co-requisites

not applicable

course contents

In this integrated course, instruction is given in basic topics in the field of the digital economy. Emphasis is placed on the following: methodological principles and their application in interconnected thinking and acting; business models in the digital economy, in particular for e-commerce/m-commerce; differences between traditional and information-based business models; infrastructures for e-business: middleware, security aspects; technologies for product search and product representation in the digital environment; social shopping; payment systems; marketing in e-commerce (viral, mobile, online, etc.); B2B auctions, shop systems (infrastructures, technologies, platforms, etc.) ; advantages and disadvantages in comparison with stationary trading; standards in e-commerce (EDI, etc.)

recommended or required reading

- Andreas Meier, Henrik Stormer: eBusiness & eCommerce: Management der digitalen Wertschöpfungskette, Springer, Auflage: 2. Aufl., 2008;

- Bernd W. Wirtz: Business Model Management: Design - Instrumente - Erfolgsfaktoren von Geschäftsmodellen, Gabler Verlag; Auflage: 2., akt. u. überarb. Aufl. 2011;

- Gerrit Tamm: Konzepte in eCommerce Anwendungen, SPC TEIA Lehrbuch Verlag, 2003;

assessment methods and criteria

Final examination

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Michael Kohlegger

year of study


recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable