Web Communication & Information Systems PT
Apply Icon
Apply
now

Principles of the Digital Economy

level of course unit

second cycle, Master

Learning outcomes of course unit

The students will acquire in-depth knowledge of the typical challenges within the framework of a "digital" company within the framework of e-business or e-commerce. In particular, the students will be familiar with the IT principles of developing e-business applications and shop systems and also the differences in the area of business models for e-commerce. In this context the students will know the relevant topic-specific challenges and also solution possibilities for the sub-topics of online marketing, social shopping, m-commerce, B2B auctions, payment systems etc.

prerequisites and co-requisites

not applicable

course contents

In this integrated course, instruction is given in basic topics in the field of the digital economy. Emphasis is placed on the following: methodological principles and their application in interconnected thinking and acting; business models in the digital economy, in particular for e-commerce/m-commerce; differences between traditional and information-based business models; infrastructures for e-business: middleware, security aspects; technologies for product search and product representation in the digital environment; social shopping; payment systems; marketing in e-commerce (viral, mobile, online, etc.); B2B auctions, shop systems (infrastructures, technologies, platforms, etc.) ; advantages and disadvantages in comparison with stationary trading; standards in e-commerce (EDI, etc.)

recommended or required reading

- Andreas Meier, Henrik Stormer: eBusiness & eCommerce: Management der digitalen Wertschöpfungskette, Springer, Auflage: 2. Aufl., 2008;

- Bernd W. Wirtz: Business Model Management: Design - Instrumente - Erfolgsfaktoren von Geschäftsmodellen, Gabler Verlag; Auflage: 2., akt. u. überarb. Aufl. 2011;

- Gerrit Tamm: Konzepte in eCommerce Anwendungen, SPC TEIA Lehrbuch Verlag, 2003;

assessment methods and criteria

Final examination

language of instruction

German

number of ECTS credits allocated

2

course-hours-per-week (chw)

1

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Dr. Michael Kohlegger

year of study

1

recommended optional program components

not applicable

course unit code

WIS.1

type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable