Online marketing update for the hoteljob.tirol job portal

This practical project group combines their skills from the study programs in the areas of communication management and web technology to perform the project for the customer’s job portal hoteljob.tirol. The goal is to create suitable measures for the online marketing and social media area of the job portal.

Tourism job portal as an interface for applicants and employers

hoteljob.tirol is a project financed by the EU leader project “Employee Recruiting” and focuses on the regions of Wilder Kaiser, Kitzbüheler Alpen-Brixental and Wildschönau that in recent years have become some of the top tourism destinations in Europe. They rely on sustainability, customer service and careful treatment of nature. Mutual goals, a harmonious work environment, fair team interaction and the right work-life balance can create a value producing regional environment for guests, companies and staff members. The job portal and the recruiting coaching that goes along with it are geared toward hosts, restaurant owners and retail business owners as well as trades, industries, ski schools, mountain railways and cable cars. The “Employee Recruiting” project is regarded as a holistic regional development project and helps companies look for personnel more efficiently and reduce costs.

Beginning of the project for the students

This practical project includes online marketing measures such as social media, search engine optimization, Google Analytics, newsletters, advertising and editorial and press work. Bachelor students Florian Obermoser, Leonie Albers, Lisa Windhager and Magdalena Jud from the Marketing & Communication Management study program are integrating their knowledge in the areas of marketing, media and communication and are managing the job portal’s social media channels.

Students Andrea Hadringer, Julia Kwich, Julian Wiederin and Verena Kopp are completing the part-time master study program Digital Marketing and are integrating their skills in the area of marketing management as well as their sound knowledge of media and technological developments in communication. They are supervising the technical online marketing measures as well as newsletter transmissions and the press area.
Dr. Markus Holzweber, university lecturer for marketing at the University of Applied Sciences Kufstein Tirol is supervising the practical project. Recruiting Coach and Project Manager of hoteljob.tirol, MMag. Max Prodinger, talks about the successful project start, “I am looking forward to good collaboration with the students and expect a lot of creative proposals and up-to-date expertise for hoteljob.tirol.”