Post Graduate

Strategic management and digital business models

level of course unit

1st Master cycle

Learning outcomes of course unit

The participants:
• know and understand the importance of strategic management for the practice and leadership of organizations
• are familiar with advanced methods and concepts of strategic management and are able to apply them to real-life issues
• recognize current and overarching issues of strategic management
• are able to promote innovation and creativity from the perspective of sustainability with a view to globalization
• recognize ethics as an economic principle of entrepreneurial action and observe corresponding values and norms
• are able to design, evaluate and model strategies for their organization

prerequisites and co-requisites

None

course contents

Participants will learn current approaches, methods and tools of strategic management in companies. These include:
• Fundamentals of Strategic Management
• General Management Navigator and Business Intelligence Models
• Strategy Process Models (including descriptive models and Harvard Business School model)
• Design Models of Strategic Management (Business Unit Strategy)
• Strategic Portfolio Management (Technology and Innovation Portfolio Development)
• Evaluation Models in Strategic Management
• Value Creation Processes and Value Chain Management Performance Measurement in Strategic Management
• Strategic E-Business Management

recommended or required reading

• Gerry Johnson, Richard Whittington, et al, (2015) Strategisches Management: Eine Einführung (Pearson Studium - Economic BWL)
• Stella Gatziu Grivas (Hrsg.) (2020) Digital Business Development, Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte
• Martin K. Welge, Andreas Al-Laham, Marc Eulerich: (2017) Strategisches Management, Grundlagen - Prozess – Implementierung
• Roman Stöger (2016) Die wirksamsten Management-Werkzeuge: Das Schweizermesser für Führungskräfte
• Roman Stöger (2016) Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change

assessment methods and criteria

Projekt work

language of instruction

German

number of ECTS credits allocated

5

course-hours-per-week (chw)

2.5

planned learning activities and teaching methods

ILV (Blended Learning, Inverted Classroom)

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) Dr. Roman Stöger

year of study

1

recommended optional program components

none

course unit code

1_SM

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

...

Kontaktpersonen

Kampfer Kristina
Prof. (FH) Dr. Kristina Kampfer
Wissenschaftliche Leitung
+43 5372 71819 200
Kristina.Kampferfh-kufstein.ac.at
Greiderer Georg
Georg Greiderer
Kontaktperson & Anmeldung
+43 5372 71819 201
business-schoolfh-kufstein.ac.at
Didaktisches Konzept: eLearning
Didaktisches Konzept: eLearning