Post Graduate

Design Thinking & Innovation

level of course unit

1. Master cycle

Learning outcomes of course unit

The participants:
• know the definition of Design Thinking and are able to integrate this method into modern management
• know the basics of innovation management and process
• are able to analyze and evaluate the processes of Design Thinking
• are able to apply the ten tools of Design Thinking
• are able to develop innovative, promising ideas with interdisciplinary teams
• promote the creative potential of their colleagues or employees and thus accelerate the innovation processes
• know methods for creating the right environment for executing, delivering and sustaining innovations to drive business development
• can accompany trend analysis & risk-opportunity trade-offs for business growth

prerequisites and co-requisites

none

course contents

• Concept of Design Thinking and the customer claim (in the socio-legal triangular relationship/double customer concept)
• Strategic set-up of Design Thinking projects
• Design Thinking Process (What is? What if? What wows? What works?)
• Ten Tools of Design Thinking (visualization, Journey Mapping, Value Chain Analysis Mind Mapping, Brainstorming, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Learning Launch)
• Developing products and services in a human-centered way; from problem to solution concept
• Strategic business development
• Assessing and evaluating innovation concepts

recommended or required reading

• Schallmo, D. (2017): Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen
• Freudenthaler-Mayrhofer, D./ Sposato, T. (2017): Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten
• Kerguenne, A./ Schaefer, H./ Taherivand, A. (2017): Design Thinking: Die agile Innovations-Strategie
• Kohne, A. (2016): Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
• Brenner, H./ Misu, C. (2015): internationales Business Development: Export-Märkte, Risikoanalyse, Strategien

assessment methods and criteria

Portfolio work

language of instruction

German

number of ECTS credits allocated

3

course-hours-per-week (chw)

1.5

planned learning activities and teaching methods

ILV (Blended Learning, Inverted Classroom)

semester/trimester when the course unit is delivered

4

name of lecturer(s)

n.N.

year of study

2

recommended optional program components

none

course unit code

15_DTI

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

nein

Kontaktpersonen

Kampfer Kristina
Prof. (FH) Dr. Kristina Kampfer
Wissenschaftliche Leitung
+43 5372 71819 200
Kristina.Kampferfh-kufstein.ac.at
Greiderer Georg
Georg Greiderer
Kontaktperson & Anmeldung
+43 5372 71819 201
business-schoolfh-kufstein.ac.at
Didaktisches Konzept: eLearning
Didaktisches Konzept: eLearning