International Business Studies PT
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Start-up & Entrepreneurship

level of course unit

English version will be available soon

Learning outcomes of course unit

The students:
• know the most important characteristics regarding entrepreneurial thinking and acting.
• can trace the steps from the idea to the founding process and on to the growth phase.
• know which methods and techniques are relevant for the foundation and when they can be applied.
• have learned about the reality of founding through cases and are therefore able to put themselves in the situation of founding
• can evaluate business models and know tools to revise them and adapt them to new situations.

prerequisites and co-requisites

English version will be available soon

course contents

• Basics of entrepreneurship
• Entrepreneurship in the individual phases of foundation and growth
• Entrepreneurship perspectives
• Business model and business model elements
• Application of analysis tools (e.g. Porters Five Forces, McKinsey-Portfolio, BCG-Matrix, Business Canvas)

recommended or required reading

• Bock, Adam; George, Gerard: Das Business Model Buch – wie Sie innovative Ge-schäftsideen entwerfen und erfolgreich in die Tat umsetzen. Pearson (in the current edition)
• Freiling, Jörg; Harima, Jan: Entrepreneurship: Gründung und Skalierung von Star-tups. Springer (in the current edition)
• 1-2 current articles from professional journals

assessment methods and criteria

Online tasks, exam

language of instruction

German

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

5

name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code

03.BB.SPW.5.1

type of course unit

integrated lecture

mode of delivery

Compulsory