Marketing & Communication Management PT
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Study Trip(E)

level of course unit

Consolidation

Learning outcomes of course unit

Students synthesize specialist knowledge and theoretical knowledge from project management and team building to enable them to independently set up, organize, implement and evaluate complex projects.

prerequisites and co-requisites

basic subjects

course contents

Students synthesize specialist knowledge and theoretical knowledge from project management and team building to enable them to independently set up, organize, implement and evaluate complex projects.
The study trip gives part-time students the opportunity to acquire intercultural competence.
Under the guidance of the lecturer, the students find out about potential study destinations, research relevant data and facts about the destination country and organize the program:
The week in an international environment includes visits to companies, lectures at partner universities as well as lectures and events in the field of Social Competences.
The aim is to ensure that students acquire an understanding of the cultural main-stream of the country in question.
Discussions with specialists and executives, visits to Austrian foreign trade centers, economic and social associations round off the international and personality-building experiences of the study trip.

recommended or required reading

• Thomas, A. (Hrsg.) (2003). Handbuch Interkulturelle Kommunikation und Kooperation. Bd. 1: Grundlagen und Praxisfelder. Vandenhoeck&Ruprecht
• Jones, E. (2006). Cultures Merging. Princeton, Princeton University Press

assessment methods and criteria

Active participation, project report

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Study Trip

semester/trimester when the course unit is delivered

5

name of lecturer(s)

English version will be available soon

course unit code

PRA3

type of course unit

integrated lecture

work placement(s)

none