Contemporary Issues in Sports Communication (E) (WP)
level of course unit
first cycle, Master
Learning outcomes of course unit
- know about the wide-ranging influence and presence of communications in the sports industry.
- can critically reflect on the complexity and breadth of communication in the sports sector by using a variety of paradigms and multiple disciplinary, theoretical and practical lenses.
- have an understanding of how communication influences sport events settings, important stakeholders and other areas of the sports industry.
- are able to use sports communication theories to explain sport-specific phenomena.
prerequisites and co-requisites
- Major communication theories and conceptual aspects in sports management studies
- Sport as a communication system and sports media organizations
- Athlete – media communication, sport fandom and fan culture in the digital world
- Major challenges in sports communication, future media formats and trends
recommended or required reading
Billings, A. C., Butterworth, M. L., & Turman, P. D. (2017). Communication and sport: Surveying the field. London: Sage.
Pedersen, P. M. (2013). Routledge handbook of sport communication. New York: Routledge.
Pedersen, P. M., Laucella, P. C., Kian, E., & Geurin, A. N. (2016). Strategic sport communication. Champaign, IL: Human Kinetics.
Communication & Sport
International Journal of Sport Communication
Journal of Sport Communication
Sport Management Review
assessment methods and criteria
presentation, academic paper
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
course unit code
type of course unit
mode of delivery