International

Trends in Consumer Behavior (E)

level of course unit

first cycle

Learning outcomes of course unit

At the end of this course, students will be able to understand and spot trends in consumer behavior. They will know how to analyze consumer behavior in different socio-economic contexts. Beyond, they will be able to discuss the implications on marketing and to apply trends to the marketing of an actual product or service.

prerequisites and co-requisites

none

course contents

The course provides an in-depth knowledge and understanding of the most recent contemporary theoretical, practical, and societal trends within consumer behavior as well as their implications on marketing strategies. It introduces current trends that will be analyzed by groups, presented and discussed in class. Moreover, it focuses on the application of trends to marketing strategies.

recommended or required reading

Bamossy, Gary J., and Michael R. Solomon. Consumer behaviour: A European perspective. Pearson Education, 2016.
Sethna, Zubin, and Jim Blythe. Consumer behaviour. Sage, 2016.
Various Journal articles

assessment methods and criteria

Group work (presentation, paper)
Active course participation (case studies & discussions)

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Mixture of lectures, student-led teaching, group projects and case studies

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) Dr. Kristina Kampfer

course unit code

IP_BUS125

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none

News of the FH Kufstein

Studium feierlich abgeschlossen

Mehr als 400 Absolvent:innen kamen zur Sponsion an die Fachhochschule. Erstmals organisierte die FH Kufstein Tirol einen Livestream für Freunde und Familien, welche die Feierlichkeit von zu Hause verfolgen konnten.

Learn more
Top 25 Platzierung bei internationalem Ranking

Die FH Kufstein Tirol wurde für ihre internationale Ausrichtung erneut als einzige österreichische Hochschule in der Kategorie „Student Mobility“ ausgezeichnet und belegt damit einen Platz in den weltweiten Top 25.

Learn more
Führungskräftetraining der Firma Gronbach im LEAN LAB

Das Lean Lab der FH Kufstein Tirol steht für stetige Weiterentwicklung und konstruktiven Austausch mit Unternehmen im Bereich Lean Management.

Learn more