Im Rahmen eines Praxisprojektes erhielten Bachelorstudierende aus dem Studiengang Unternehmensführung die Chance eine Marketingstrategie für die Firma Minnid zu entwickeln und diese auch praktisch umzusetzen.
Smarte Produkte & Smarte Systeme
Every year, the degree programs, Industrial Engineering Management and Smart Products & Solutions, host the event "Smart Products & Smart Systems."
The Internet has changed many areas of our lives. Now we are at the point in time where products themselves are becoming connected to each other. These smart products and systems will lead to major changes for businesses at various levels.
Every year, the focus of the event deals with a specific focus of the field of smart products and smart systems.
Presenting concrete examples, company representatives will report on their approaches, challenges and solutions regarding the event's chosen focus. Through the presentations and the subsequent exchange of thoughts during the event Get Together, the participants get the chance to gather valuable input and food for thought for their own company.