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Management & Strategy I
level of course unit
1. Study cycle, BachelorLearning outcomes of course unit
The students:
• know the basics of strategic corporate management.
• have an overview of the most important theories of strategic management and related business-related disciplines (marketing, etc.)
• are proficient in essential strategic methods and tools.
• are capable of designing a strategy process in a company.
• know the basics of strategic corporate management.
• have an overview of the most important theories of strategic management and related business-related disciplines (marketing, etc.)
• are proficient in essential strategic methods and tools.
• are capable of designing a strategy process in a company.
prerequisites and co-requisites
All previous knowledge relevant to the contents from the previous study
course contents
• Introduction to strategic corporate management
• Core topics of strategic management: Navigation system, competitive strategy, mission statement, value creation
• Analysis and design of the strategy process in a company
• Essential strategy methods (value chain, 5-forces, etc.)
• Core topics of strategic management: Navigation system, competitive strategy, mission statement, value creation
• Analysis and design of the strategy process in a company
• Essential strategy methods (value chain, 5-forces, etc.)
recommended or required reading
• Porter, Michael: Wettbewerbsstrategie. Campus (in the current edition)
• Stöger, novel: Strategieentwicklung für die Praxis. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
• Stöger, novel: Strategieentwicklung für die Praxis. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
assessment methods and criteria
Portfolio
language of instruction
Germannumber of ECTS credits allocated
6eLearning quota in percent
25course-hours-per-week (chw)
4planned learning activities and teaching methods
Blended Learning
