Apply
now
now
Digital Communication
level of course unit
ConsolidationLearning outcomes of course unit
The students are familiar with current developments in digital communication and can reflect critically on them. In addition, they are able to question their own actions and critically examine the current digital trend.
prerequisites and co-requisites
basic subjects
course contents
During this course, current digital communication trends are presented and dis-cussed. Students gain insights into the effects and functionality of digital communi-cation channels. At the same time, the effects on social structures are also discussed, through
- PR,
- Public affairs,
- Crisis communication and
- Campaigning.
- PR,
- Public affairs,
- Crisis communication and
- Campaigning.
recommended or required reading
• Papsdorf, C. (2013). Internet und Gesellschaft. Wie das Netz unsere Kommunikation verändert. Frankfurt: Campus Verlag.
assessment methods and criteria
Project work
language of instruction
Germannumber of ECTS credits allocated
6eLearning quota in percent
0course-hours-per-week (chw)
2planned learning activities and teaching methods
Seminar, group work, case studies, discussions, e-learning
