Product Development & Service Design
level of course unit
Learning outcomes of course unit
The development and design of new products and services is one of the most im-portant and risky challenges facing companies. After this course, students will be able to name the stages of product development and explain how companies gener-ate and implement ideas for new products
prerequisites and co-requisites
Module MGL und MMT
In this course, students become familiar with the principles and practices in product development, design, marketing and the introduction of new products and services. Students learn how to integrate (end) customers into this process, which concepts and tools can be used to support successful product development, which role the product life cycle plays and which marketing strategies can be applied in the individ-ual phases of the product life cycle.
recommended or required reading
•Ulrich K.T., and Eppinger S.D. (2019): Product Design and Development, Fifth Edition, NY.: McGraw-Hill
•Scholz, U., Pastors, S., Becker, J. H., Hofmann D., and van Dun, R. (2018). Praxishandbuch Nachhaltige Produktentwicklung, Wiesbaden: Springer Gabler.
•Trott, P. (2016). Innovation Management and New Product Development, Harlow: Pearson Education.
assessment methods and criteria
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
Integrated course, group work, case studies, discussions, e-learning
semester/trimester when the course unit is delivered
name of lecturer(s)
Dr. Markus Holzweber
course unit code
type of course unit
mode of delivery