The individual areas of the research field International Sports, Culture & Event Management consist of governance of sports, culture and event, migration and conflict management in sports, festival studies, sustainable event management and technologies of cultural experience.
The research area Governance of Sports, Culture and Event focuses on the design and variants of coordination structures and processes in the fields of sports, culture and event.
The research area Migration and Conflict Management in Sports deals with migration in sports, multicultural sports teams as well as the potential of sports to provide a medium for conflict management.
The research area Festival Studies, in addition to cultural-managerial aspects, is focused on the cultural-scientific significance of festivals for regional development, on the one hand for global cultural transfer, on the other for internationalization.
The research area Sustainable Event Management analyzes events in regard to their economic, ecological, social and cultural sustainability.
The research area Technologies of Cultural Experience examines the influence of digital media on the communication of cultural offerings.