Introduction to Business Administration
level of course unit
first cycle, Bachelor
Learning outcomes of course unit
The students:
• Identify the different business subareas;
• Understand the fundamentals of marketing;
• Understand the fundamentals of personnel management;
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business;
• Recognize relationships in the sense of the various relationships between the business functions;
• Can clearly differentiate central business terms from each other;
• Identify the most important constitutional and functional corporate decisions.
The students are also able to:
• Apply their knowledge to case studies;
• Present solutions professionally;
• Apply this knowledge to real business issues in the field of sports, culture and event management.
prerequisites and co-requisites
none
course contents
• Overview and context analysis of the most important subareas in business administration
• Subject and fundamentals of business administration in the context of economics:
• Business studies as science and differentiation from economics, management theory and leadership
• Operational functional areas
• Business decision theory
• Fundamentals of Management and Ethics
• Fundamentals of Human Resources and Organization
• Marketing Fundamentals
Fundamentals:
• of the constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment.
• of the functional business decisions: Materials management, production management, marketing.
• of business value creation processes and functions (value creation architecture and structure).
• of market, process and strategy-oriented management.
• Analysis and evaluation of case studies
• Business specifics in the field of sports, culture and event management
recommended or required reading
Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
Schauer, R. (2019): Betriebswirtschaftslehre, 6. Auflage. Linde Verlag, Wien.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
Fachzeitschriften:
Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)
assessment methods and criteria
Module examination: portfolio
language of instruction
German
number of ECTS credits allocated
3
eLearning quota in percent
20
course-hours-per-week (chw)
2
planned learning activities and teaching methods
integrated course, case studies, discussion, group work, presentations
semester/trimester when the course unit is delivered
1
name of lecturer(s)
Team SCEM
year of study
first year of studies
recommended optional program components
not applicable
course unit code
bb.WIR.1
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
not applicable