Management & strategy II: Application
level of course unit
2. Study cycle, Master
Learning outcomes of course unit
The students:
• Can classify strategic issues from an entrepreneurial point of view.
• Are capable of developing and solving a current, entrepreneurial strategy case in a self-organized manner.
• Combine classical strategy theories and approaches with the case.
• Can develop and apply strategic methods and tools ("applied science").
• Develop the solution in an entrepreneurial way and always have the implementation in focus.
prerequisites and co-requisites
2nd semester: Successful completion of the course: Management & strategy I
course contents
• Overview of the most important strategy tools
• Basics for the development of methods and solutions for entrepreneurial strategy cases
• Impulses for solution development
• Methodical, procedural and content-related reflection
recommended or required reading
• Johnson, Gerry: Exploring Strategy. Pearson (in the current edition)
• Wunder, Thomas: Essentials of Strategic Management. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
assessment methods and criteria
Term paper, presentation
language of instruction
English
number of ECTS credits allocated
5
eLearning quota in percent
25
course-hours-per-week (chw)
4
planned learning activities and teaching methods
Blended Learning
semester/trimester when the course unit is delivered
2
name of lecturer(s)
Prof. (FH) Dr. Peter Dietrich
course unit code
02.MV.MST.2
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
none