Leadership & Negotiation in the Automotive Industry (WP)*
level of course unit
1. Master cycle
Learning outcomes of course unit
The participants:
• know the basics of modern leadership
• can describe and apply various different leadership principles
• can describe and apply different leadership principles
• can assess and lead different personality types
• know obstacles and ways of effective communication
• know different negotiation strategies and tactics and can apply them purposefully
• can apply adaptive leadership styles to respond to rapid technological development and ever-changing market conditions in the automotive industry
• are able to use AI-based analytical tools to analyze negotiation data and make data-driven decisions
prerequisites and co-requisites
none
course contents
• Leadership principles and theories
• Modern leadership tools
• Personality typologies
• Negotiation types, processes and phases
• Manipulation techniques
• Leadership challenges in the automotive industry
• Use of AI to optimize negotiation strategies
recommended or required reading
• Malik, F. (2019). Führen Leisten Leben: Wirksames Management für eine neue Welt
• Drucker, P. (2018). The effective executive
• Northhouse, P. G. (2018). Leadership: Theory and practice.
• Fisher, R., Ury, W. & Patton, B. (2004). Das Harvard-Konzept
• Nasher, J. (2013). Deal!: Du gibst mir, was ich will
• Wenski, G. (2019). Lösungsorientiert verhandeln im Technischen Vertrieb: Grundlagen, Strategien und Tipps für faire Geschäfte
assessment methods and criteria
Portfolio work
language of instruction
German
number of ECTS credits allocated
6
eLearning quota in percent
35
course-hours-per-week (chw)
3
planned learning activities and teaching methods
ILV (Blended Learning, Inverted Classroom)
semester/trimester when the course unit is delivered
3
name of lecturer(s)
n.N.
course unit code
14_LVA
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
none