Post Graduate

Strategic management and digital business models

level of course unit

1st Master cycle

Learning outcomes of course unit

The participants:
• know and understand the importance of strategic management for the practice and leadership of organizations
• are familiar with advanced methods and concepts of strategic management and are able to apply them to real-life issues
• recognize current and overarching issues of strategic management
• are able to promote innovation and creativity from the perspective of sustainability with a view to globalization
• recognize ethics as an economic principle of entrepreneurial action and observe corresponding values and norms
• are able to design, evaluate and model strategies for their organization

prerequisites and co-requisites


course contents

Participants will learn current approaches, methods and tools of strategic management in companies. These include:
• Fundamentals of Strategic Management
• General Management Navigator and Business Intelligence Models
• Strategy Process Models (including descriptive models and Harvard Business School model)
• Design Models of Strategic Management (Business Unit Strategy)
• Strategic Portfolio Management (Technology and Innovation Portfolio Development)
• Evaluation Models in Strategic Management
• Value Creation Processes and Value Chain Management Performance Measurement in Strategic Management
• Strategic E-Business Management

recommended or required reading

• Gerry Johnson, Richard Whittington, et al, (2015) Strategisches Management: Eine Einführung (Pearson Studium - Economic BWL)
• Stella Gatziu Grivas (Hrsg.) (2020) Digital Business Development, Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte
• Martin K. Welge, Andreas Al-Laham, Marc Eulerich: (2017) Strategisches Management, Grundlagen - Prozess – Implementierung
• Roman Stöger (2016) Die wirksamsten Management-Werkzeuge: Das Schweizermesser für Führungskräfte
• Roman Stöger (2016) Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change

assessment methods and criteria

Projekt work

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

ILV (Blended Learning, Inverted Classroom)

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Roman Stöger

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)