Post Graduate

Design Thinking & Innovation

level of course unit

1. Master cycle

Learning outcomes of course unit

The participants:
• know the definition of Design Thinking and are able to integrate this method into modern management
• know the basics of innovation management and process
• are able to analyze and evaluate the processes of Design Thinking
• are able to apply the ten tools of Design Thinking
• are able to develop innovative, promising ideas with interdisciplinary teams
• promote the creative potential of their colleagues or employees and thus accelerate the innovation processes
• know methods for creating the right environment for executing, delivering and sustaining innovations to drive business development
• can accompany trend analysis & risk-opportunity trade-offs for business growth

prerequisites and co-requisites


course contents

• Concept of Design Thinking and the customer claim (in the socio-legal triangular relationship/double customer concept)
• Strategic set-up of Design Thinking projects
• Design Thinking Process (What is? What if? What wows? What works?)
• Ten Tools of Design Thinking (visualization, Journey Mapping, Value Chain Analysis Mind Mapping, Brainstorming, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Learning Launch)
• Developing products and services in a human-centered way; from problem to solution concept
• Strategic business development
• Assessing and evaluating innovation concepts

recommended or required reading

• Schallmo, D. (2017): Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen
• Freudenthaler-Mayrhofer, D./ Sposato, T. (2017): Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten
• Kerguenne, A./ Schaefer, H./ Taherivand, A. (2017): Design Thinking: Die agile Innovations-Strategie
• Kohne, A. (2016): Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
• Brenner, H./ Misu, C. (2015): internationales Business Development: Export-Märkte, Risikoanalyse, Strategien

assessment methods and criteria

Portfolio work

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

ILV (Blended Learning, Inverted Classroom)

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)